Blue Ocean Strategy By Kim Chan (Book review)

If you think , you got the best strategy for your company to compete , think again.There is somebody who is Making the competition Irrelevant !!


Well this book is one of the best Management Strategy which has come from Harvard's kitty.
Kim has excellent talent of narration on how and what aspect of company is earning billions for the corporations.

He gives number of statistical and analytical tools to aid the company in its directions

There are numerous examples and pattern matching done from a huge inventory of corporations like Dell , IBM , Walmart to name a few

The book gives a startling revelation of what goes terribly wrong for the companies and how the competition has turned the the industry to red ocean where survival is the key


Kim compares competition of the industry to a red ocean where every body fights for a pie and bloody ocean sets in where most company drown.
and Hence he navigates the company to find an ocean where there is no competition and the Big pie is all lying to be explored and ate and he calls it Blue ocean. Blue because , there is nobody to fight and you are your own competitor !!!!



So in Summary

Book mainly talks about Competition and Value Creation.



1. Competition becomes irrelevant for a company when it swims in a blue ocean. Company then does not care for the bottom line but goes on to create "Value Innovation" for the customer
2. There is no "Great company nor Great Industry for ever " and corporation should continuously move to "Strategy Canvas" to create one more blue ocean


Completely off the track book which is an eye opener . So go and grab one !!!!