The Power of Your Subconscious Mind by Joseph Murphy

This Book with 300 odd pages has taken me exactly 21 days to complete. Not that it's boring but it's practical!

Unless we have something to gather out of the read, we will never be able to appreciate anything. If you solve the problem of relativity, you thank Albert Einstein for letting us know; and that's exactly the same experience with this life changing book. Life skills and so does the attitude, is hard to come by. Especially in a world of disgrace, hatred, confusions and irritations, it becomes more difficult and catastrophic to be "what you ought to be" - A human with peace and tranquility in your heart.

Spot this - We always complain, we always have qualms and we always have fears of many things and beyond that we do not think. If we did, we still continue to carry those baggage until we are clear - the storm has passed by and again a new beginning of new fears accost us in our lives.

All these are actually stemming from our own thoughts and misdeeds and edging that as an the art of the behavior into the "Sub Conscious" Mind. It is this secondary mind which is controlling everyone and it has been trained to do so by our thoughts, attitude and feelings. "MIND" is like a start button and "Sub Conscious" is like the engine. It can never run until someone triggers it do so. This secondary mind has tremendous and absolute energy to do anything and alas by the time we realize, it will be too late in our life.

So this book is a real game changer (But I agree it becomes boring too); and it indeed takes a lot of your time to go through and implement.

I would not want to comment on what I gained from this book because everyone's mind and hence sub conscious mind is relative and the benefits will be different.

For a change, I found a "Life Skill" book which is more practical and makes logical sense to everything we do in our lives. It takes a lot to be a good human being beyond and within our world and this book can be a starting point. As Joseph Murphy told "The Power is within you" and we all ought to live in a Better world than we are in today!

The Choice by Og Mandino

There isn't a time when we have to decide which side we need to part with. There are many strings attached to the decision we make in our lives. To that extent, the choice has become a dilution of many buttons we often take into consideration. But then you know for sure that these decisions in our lives are oblivious and have virtually zero impact in our day to day activities. I personally know a world wide support manager who quit his software job and chose to be a pilot. There is, this author who quit a 3 million buck salaried job to write a book!

How can we ever justify their decisions? How can we ever find a rational thought process for this tangential jump? How can we ever imagine we could be one of them?

You can and you alone can be the one who could buy in all these crazy natto stuff. (By the by, natto is a stinky fermented Japanese food :) ) You know why! As most of the successful creatures on this earth are the ones who have taken the die hard turns in their lives. There is no logic but rather a plain truth and that is 'they believe in their true self'. They know they are born to do just that!!!

Otherwise how can we ever justify Steve Job at one point of time leaving Apple to discover Pfizer. Can you believe that? I would never have done that but then he did, for he found is own path to succeed and that's the key.

Nobody but just YOU ALONE can tread the path, you think leads to success.

"The Choice" isn't a good motivational book but rather a good and overly perforated one which will highlight a subtle thing - A successful man isn't good till his family and friends thinks he is!

Good to have one in your cup board!

There is never an End and thats life !!

Joe E. Lewis
You only live once - but if you work it right, once is enough.

Samuel Butler
All animals except man know that the ultimate point of life is to enjoy it.


Life should always work like a binary. it should and it cannot be a bubble on the water...You never know when it explodes....We are the decision points and more specifically , you ALONE can be the decider of this game of LIFE....every step , every thought will lead to a point where you need to take either right or left but most never decides and walk the life as it comes and thats where we fumble....LIFE unfolds itself for those who want to listen , for those who want to feel and for those who want to move ahead in their own path.Nothing can stop them , not even their own self can make them sit at one side and crunch them...thats the beauty of being a binary in our own lives...when you are in that mode , you are very clear about your thoughts ....the decision you take may be wrong or right but you still hold your pride because you CHOSE THAT PATH...well! every bad decision will invaribaly lead to the BEST DECISION in your life....So be a binary , make the choice of wisdom because you know you will always have a second chance because destiny is always a choice you made the previous night !!!!

What Would Google Do? by Jeff Jarvis

Do you know Facebook is by and large the single largest Human network dreaded even by Google. Google re-invented itself into many forms and it's all because we helped them to grow. That's the power of Human network. Take any company and you will see traces of this pattern every where. Google did an extra ordinary move to give the control to US and we made a difference to this company.

But Google has many ethical questions it needs to ask itself. The Company still does not share its Ads revenue and we do not know what it does with our personal data. Some say, they make money by bumping the priority of the page rank. But yet in someway we have lot to learn from this company. In fact when Google decided to launch Google news, it did not know whether to sort by date or sort by relevance. It didn't do anything and let customers decide what they wanted. It released a beta (in fact most of the Google products remained in beta for more than 3 years :) ) and there it comes - many customers wanted them to sort by date and they flooded the company white boards with this request. You see! customers will eventually push you to their way and Google respects that feeling. It did sort the Google News by date.

We need to be a platform for our customers to resolve their issues. They will use us as a tool to achieve what they want to achieve in their business model.

Remember Dell with all its awkward customer centric services, lost market in its desktop and notebooks till Michael Dell called it a shot one day and told the employees to listen to the customers. They just did nothing more than listening to blogs, feedback and giving control to the customer to prepare their own desktops. Now Dell forms a major threat to any company who would want to enter into this market.

It's funny but true that we hold something very close to our heart (like our source code :) ) and it does nothing more than bringing our customer more pain.

"What would Google Do By Jeff" has thrown open lot of patterns which every company is going through, be it open source companies like Red Hat, mixed source like Novell and closed door like Microsoft.

The question is can we open up, give control, collaborate, provide a platform for the customer, listen to them through Google, blogs and wikies and give them what they want rather than make them to come to our home page and search for a miniscule out of an horrendous data, flashes and options in our home page.

To that extent, you can differentiate the home page of Google vs Yahoo. Open google.com, you see an editable field. Google says nothing about its company, brags nothing about its search, but it follows the customer where ever he goes. It embeds its videos, blogs, wikis, flashes, ads to to customer's home page. It makes the google map mobile; that's the power it gives to the customer.

And go to Yahoo.com, you will be lost with abundant data thrown open to already confused & frustrated customers.

While reading this book, you will be pleasantly surprised about what your Company could be. You'll be posed with questions like does it have a human side, does its existence make sense and many more intriguing yet interesting dwells.

Happy reading!

What's love got to do here !!!!

every relationship in this world has its own set of rules....to think of , if you don't love someone and if he still continues to love , then thats called LOVE .if not it becomes pure attraction .....relationships blossom if you don't expect anything out of it and just pour your heart out...Love does not have ends or means. its just as plain as water ...if you see , you will find nothing but when you drink it draws your thirst.....its so very true for every bond we share with others.....

So fall in love , again and again and again..but yes with the same person :)

Siddhartha By Hermann Hesse

Enlightenment is within , at least that's what people say..but then Hermann has a different opinion...Enlightenment is with"out" you !!! Its as if the body and soul are just made to experience both good and bad...Bad is not bad to be experienced...It just happens and when it does it just means that you are bound to go through it and there is no escapism....looks very very naive but life has its own set of hidden agenda for each of us and hence bad is just not bad either to you or to the people around you

Young Siddharata learn to fast , to think and to wait and this is what he has adopted from Samanas but yet he is not quite sure he is "self" and hence lands up in "Samsara" experience which he devours later..but soon he recalls its not the fate but a necessity to go through all these experience to be self and to be grounded.

For him setting goals is limiting your thoughts and manipulating the nature of your mind...A soul with no goal and no objective and deathly attached is better than a soul with a purpose....

Some of these does not really fit into our world but this is one off the track book which really make your thoughts flow to an era of enlightenment and nirvana

I enjoyed the book but will I adopt it ? ...perhaps not but then I really relished reading through Hermann Hesse's thoughtful writing .....

A different book of its genre(1960's) which is worth a try.

"The Last Lecture" by Randy Pausch

Jai Hugs Randy over the podium and tells him "Not to Die"...But can he? He is in his last leg of his life and he has to succumb to pancreatic cancer. He has no choice. Am I telling you a story straight from a Hollywood blockbuster! No I'm not and it is happening in reality (my guess is, it has already happened and Randy would have died!). It's heartfelt to read "The Last Lecture" by Randy Pausch.

Randy - the flamboyant charismatic professor of Carnegie Mellon University gave the "Last Lecture" as a tribute to his own life. I could not believe this guy can actually search for logic when he is dying. Hats off and my full bow to him. If at all life was too short, I would rather live his life; his thoughts are a life line to so many lifeless soul!

He had so much wisdom all through to tell and it just continued in his death. He showed us "How to dream" more than that "How to fulfill your childhood dreams" even if you are short lived. But your presence is "Long felt" and that's where we want to be "Someday" when we all are in death bed. This book is thought provoking not just to me but to so many people around the globe. He had so much wisdom to share and he did in a way which makes it even more tearful to accept the fact that he Died !

I am a dreamer but not anymore to match Randy's skill of making it happen. We just do not realize the worth of our "childhood" dreams and to the fact I have decided to live up to my dreams. I felt "We die thousand times before we actually Die" but not anymore after you read this book.

He has not gone too far in his death...and these links will justify it !

http://download.srv.cs.cmu.edu/~pausch/

http://www.youtube.com/watch?v=ji5_MqicxSo

Peace or pace...choice is yours

The process of birth is no less than a miracle and death is an ultimate truth!
Off the late one single question that haunts me very often is " Whatz life all about?" .Vital signs of getting old,uh??!! (Yeahhhhhh, I need those epics which talk about the essence of life :-p!).
Life is exciting, all about making money, thrilling, fun, superb, fantastic, boring...blah blah blah and finally "what"??!! I don't believe in reincarnation, to me, Life is something that happens just once. With this one chance that we all have, We are in a rat race to gain something or the other. True to its sense, life is about achieving something that we all dream off. But wait if that achievement is all about power and money, then think again, how long can you hold on to it?? My quest for the answer as to "whatz life all about" hit a dead end again ....
Suddenly, a simple thing that crosses my mind is the phrase "Peace of mind ". To all my questions I finally arrive at one answer.... "Peace of mind".... and yeah it's "Powerful" ( in the literal sense till the last letter D!). Ultimately if our dreams or achievements or whatever that we are struggling and juggling for in life doesn't give us peace of mind, then I don't think anything that we tried doing was worth the shot!!! Its THE thing that matters at the end ,no matter what!!!
And for me now, a silent wish awaits its fulfillment ..a wish for peace of mind !! As always,its easy said than done .Creating the inner peace needs a lot of sustained effort as one needs to get away with any kind of apprehension.
" God, grant me the serenity to accept things I cannot change ,courage to change the things I can , and wisdom to know the difference" is all that I pray for now !!!!

Thanks
Radhika

Leaving Microsoft to Change the World By John Wood

There are words which reflect just what we need to speak to our soul. John has notoriously involved with such a wonderful journey of life...I envy him...certainly there are more than just his experience. He has a point to prove to the human kind which is more human than any other facts that exists to date. I might be exaggerating but that's the way I feel after I read this fabulous experience of love for the job, lust for the wacky dreams he had and the longing to do something simple to the human kind; and that's "Leaving Microsoft to change the world", ladies and gentlemen

If I request you do something little great, I would urge you guys to buy this book. Guess why? Every coin you give to purchase this book will go to fund a girl child somewhere in the northeast region of our country, Nepal or may be it will help to buy a book or 2 for a Cambodian child who craves to learn and live.

Every rupee you donate to buy this will help to chase the dream of a girl to educate herself than being a slave or a prostitute. No that's a fact, let's accept it! As the saying goes "if you educate a boy you educate him alone but if you educate a girl you educate her whole family. Her kids will know to dream, her family will know how to respect and she will know that she has a life and not tears"

It's a fateful moment I felt when I read this book though John has written every positive things in life. It made me think about just one question "What is the purpose of this life?" Is it just buying a yacht and sail far away from the beach or help in some bigger change than that. Certainly there is more to it than what I just told.

Please grab one copy and I assure you, you will not regret !!!!

The book is all about John, the entrepreneur of a special kind who leaves Microsoft and decides not to sell MS Excel anymore to any other country, rather bring smiles to millions of kids across the globe. He has sent a magnificent message to the mass - "Think Big and that's the only way to save this world. Like it or Not "!!!

http://www.leavingmicrosoftbook.com/

THE SAINT , THE SURFER AND THE CEO by Robin Sharma

I am not fit to write a review for this book because its not just a book but a bible...Its different for different people when they follow...So I hold no pre-judice but try to carve out what I felt after I read this book.....

Time and again , I am attracted to the literatures that touches human heart...Its not just love between two people which makes our life happy
Its also a bonding that sets the pace of the life to do something good and something more meaningful than getting bogged down by the life's mutinies


My thanks to Robin Sharma who has brought out this book and the moment I read , I had a feeling that I went to my past , to my present and to my future

that's the power of the narration you will come across here...

Its Sensible and Simple and every time you read something about life skills , you will wonder its not that easy to follow

But not after reading "The Saint , Surfer And the CEO"....You will feel happy and you
will definitely be more prepared to embrace life with lot of love
Your perspective towards the people , persons whom you love , pets you like , perceptions you hold for relationship, will eventually change

We have too many emotions floating in this world and all seem to take us no where and that's the biggest tragedy...Be it a corporate office or a common man's house , there is a pattern of emotions followed and not everything makes us feel great

But there is a chance to change this world , there is a chance to keep the vibrance and there is a chance for self- discovery and come back home because we are lost in the materialistic world....We are lost piling up money for our future and spending it back to recover our life ! That's an irony but there is one last chance before we give away and this book is just the right step in that direction


We need Humans not brains to feed this world !!!!!

To be Or NOT to be

I read an interesting article "The Dilemma facing software professionals in this economic climate : To specialize or genearlize"

The author basically took a middle approach to take advantage of both these skills...but I have a different feel for this altogther

Here is why ....


In this era of globalization , we certainly need to be "Slow" and "Master" the art of one skill.Its a kind of reverse engineering which we have to apply to beat the competition .Say for ex: Many software engineers tend to work on many projects , many skills , many people.....Note the word "Many"

What has happened is ,over a period of time we have developed an army of Software engineers who possess "Many" attributes with less capabilities.But if you really want to stand out of this crowd , you need to have that "Few" attributes which these guys lack . And if you observe closely , what they do lack is " Specialization " and "Slowness" to think through the problem

So who ever gets this gets to the top :)

So in effect " We should always try and go upstream than downstream"

Only challenge would be to identify that path of upstream . but once you know , you rule !!!



make sense ?



let me know

A sense of urgency by John P Kotter

I being an avid follower of Kotter's principle will appreciate this book even if it leaves the reader High and Dry. Kotter tends to reiterate the point about how the company's operational strategy makes it big or bad.

If you take the example of any company; its strategy to win is Volatile in the fast changing technologies and Competition. But how much volatility a company can sustain, is a question. If you can survive, it's because there is a sense of urgency to achieve big and Achieve faster. Though at times , a sense of urgency can go wrong. It might create a panic situation in the teams. There are confusions and anger and frustrations. And then the whole system collapses. You might not notice, because the fall is very slow. It might be a day like GM or a year or so like Yahoo. But surely, people at the bottom never appreciated as to why company was rushing through and what was that strategy or the reason for blood rush.

In any case it's not only important to have a strategy, but also create good will at the bottom of the ladder. Because, if they are not happy working on it, you will have a free fall. And that fall will be very dangerous in volatile situations like IT businesses. Remember, neither will you notice that nor will anybody else. It's gradual. And you are busy executing a strategy with a false sense of urgency .

And keep an eye on your company! Is it happening? Is there frustration and anger mixed with Urgency? Then I guess it's time we re-look at why the strategy is causing this.

Kotter also mentions, a true sense of urgency is something which is a feel good factor for most of the people inside the company . No doubt we may not understand everything that has been said by the CEO but there is a sense of belonging to that strategy though it makes little sense. He terms such a kind of act as "Heart - Mind" strategy.

Frankly I did not enjoy this book as much as his other book "Our IceBerg Is Melting". But Kotter has a point to prove and it's common sense that we all agree. "Unless our heart does not sense it, we will not "accomplish" the strategy but "Complete" it '...

Overall, a good read if you can relate the points to the cases that have happened in the industry.

Friends !

Friends are important. I personally believe there is one special relationship people have to maintain outside thier marriage. That relation will last long if it is sincere and honest . They will cherish this for ever ! . Not that people tend to lose interest in a marriage but its rather a different dimension we should set in life. That helps us to see the problem ,if any from outside in. In marriage we tend to seee the problem from Inside out and end up doing things which are stupid and crazy. Take for ex : ria and rian are happily married for 8 years and personally I felt they do not have any issues . I feel they are on the top of the world
Both have a flyin carrier and they are contented ...but they tend to fight for many reasons but they do patch up early. But this gets into a bigger problem of fightin for everyhting. It is in this situation that "One special" person in your life can bring in a fresh perspective in life. He / she will see and feel for your problem and understand what best suit for you to move ahead. If you have found that "Special person"...you are lucky and you can rest assured ,there is always an angel watching you and making you happy :).....but pls dnt spoil that relation. Because , in marriage there is always a buyin and bonding and you can always come back. But if you miss that special person , he/ she will never come back. SO next time you think you found him / her , you know you are very lucky.......if you call that love so it be :)

"When a Man Loves a Woman"

"When a Man Loves a Woman" is a serious Drama and a thought provoking
movie written and released in 1994.

Andy and Meg Ryan are undoubtedly the stars who have put in their heart
to make this movie come out so natural and yet so dramatic.
Andy's way to Propose Ryan and Ryan's way to reciprocate are "the Jewels
in the Crown"!
Andy is a pilot and Ryan is a Budding House Wife (Budding because, its
no easy to be a housewife :) ) . Her alcoholism has ruined her
Childhood, her College days and now it threatens to ruin her Marriage
too...
Andy makes every bit of an effort on the earth to save her, give her the
support and lead her through the toughest times of her life. Yet he will
not come to know what is causing his marriage to sink deeper... Then
there are these 2 lovely and charming kids who do not know the reason as
to why their parents fall apart again and again...
Everything seems to get messy and then Ryan will be sent for a detox
.This is the time she knows will be her last chance to save herself and
her marriage.....
I will stop at this, because if I tell you "The END", you will feel it
as "Yet another Movie" and the subtle message which is brilliantly
narrated will be lost.

And when you come out of the movie, you will know that message -
"Through the good times, through the bad times ... When a Man Loves a
Woman it's for all times."!

What a Movie sirji !!!!

Two movies I watched recently completely re-assured me about what I think about Love....


50 First dates - Starred by Adam Sandler and Drew Barrymore
6 days 7 nights - Harrison Ford, Anne Heche

Its a complete Complete delight to watch this movie.....50 first dates is all about 'Endurance" in love....its about passion that was poured to build a relationship which blossoms every day and every night....its about falling in love again and again first time and every time....The famous dialog I felt really touched is "My first LaST kiss", when they were departing from each other....The movie is a classic to watch....the girl is sensational and so is sensitive to the relationship she holds with her boy friend and on the other hand , Adam makes every attempt to make her fall in love every day and for ever because girl suffers with a short term memory loss...its true...Love is not blind but its a bond between 2 people.


6 days and 7 nights on the other hand is a completely humorous and off the track story where a girl falls in love again !! But with a different guy...well its not so funny as you thought . Because at the end of the movie , you would feel bad if she had not fallen in love again!...So its true , time and again relations are tested and tried and lot of turbulence to wave for...but it will survive and you will find your way if you are honest and truthful not for others but for yourself !

Endurance , sensitive and truthful...thats all wins the battle . Even if you lost , you will still win !

Mavericks at Work by William C.Taylor & Polly LaBarre

You have to pick this book only after reading 'Blue Ocean Strategy', because only then would you know what strategy really means to a corporation, what it means to the customer and finally to YOU as an employee, who is proud to be associated with the company. Every company has its own way to lure the customers and they do every possible thing to clinch the deal and get the bottom-line shining. Well, you would remember Kelloggs. It made waves when it hit the US market and for a while the company thought they could repeat the same success in India. But it was all together a different ball game with the Indian Consumers. They can buy 'anything', yes anything that's neatly packed in a Re 1 and Rs 2 sachet. :) Kelloggs could not understand this fact. They priced their breakfast cereal pack @ Rs 100 per pack which hardly got sold. As every other company, they imitated the strategy and pulled the priced to Rs 10 per pack of breakfast. Well did it work? May be it did increase the sales and booked the profit but turnaround? Not sure. It never really picked up! So what went wrong? Strategy was good, so did the marketing and other operational processes. It is this gap which you will really understand after reading the 'Mavericks'. It's truly truly magnificent.

It's a story of those very few companies who never ever compete with giants yet create a MARK in the minds of the customers. It's a story of those crazy guys who advocated what they told to the people. They gave customers a sense of pride and a sense of belonging to the company because they did what we call 'Advocacy of Strategy'. Put it simply, you mean what you said when you laid out the vision for Customer...yes you read it right....Mavericks lay“vision for the Customer” and NOT for the company. This makes customers special and they will never leave you, even if it means a higher Cost. So a company can never ever compete on Cost & Price. What they can really compete is on the 'Value'.

Personally I have few favorites in the book. One amongst them is Arkadi Kuhlmann, who's innovation through agitation gave a new dimension on how people see the banking system in US, when giants like Goldman Sachs , Citi Group were harping on loans, derivatives, stock markets to enhance the profit for their organization. This man was advocating his customers to just save. His bank ING Direct never encouraged it's customers to go for the loans but gave lot of stress on Piggy Banking! He even fired customers who don't pay by the Bank rules. It's simply because they don't fit the model what Kuhlmann and his team has advocated. There were many more incidents which is explained and worth your reading.

My other favorite in the book - “It's not TV, it's HBO” - redefined how TV is veiwed in US. Albrecht, the executve of HBO says, “TV is a finite Idea...It's not TV is an infinite idea".

Remember Netscape? It was bought out for 10$ billion by AOL. For a company with a 5 year history it was an amazing price to pay! And then Netscape got a deep cut from Microsoft. Why and what went wrong? Competition killed them and instead of building something great for the customers, they woke up every day thinking how to beat Microsoft in the market. The rest became history for Andreessen and his team. They lost focus from the customer and this incident was wonderfully explained. I sat back and started thinking "Competition is irrelevant in the eyes of the customer".

There are many more stories to get motivated and get charged. Reading this book is worth your time.

The Goal by Eliyahu M. Goldratt

If words like 'Workbench” , “Workload”, “Process” , “Bottleneck” ,"Lean management" do not interest you, then pick up this book !!! .

Goal is not just a book to be read and followed in Production units; nor it's like the lean management technique mastered by Toyota. Goal is to be read with an objective to understand what makes sense for the people in Operations, people in Project Management or people working with NGOs...there is a great breadth of learning for all of them and not to forget for people like you and me too.

Alex who is a budding production manager is about to report a 3rd quarter loss for his division. His boss is clear. If BU does not make profit, it should be closed for ever. It's as simple as it can be. Alex has 3 months time to save his plant. He knows simply nothing but a typical congruent process followed in production:

1. Remove waste lines across the workbench

2. Increase through put by increasing efficiency

3. Reduce manual work and replace with deadly robots

4. Show bottom line for the company

5. If possible, give orders on time

6. Reduce inventory

Well all of them are good and great to know. But there are Missing links and Goal finds it all! Adding to all these is a troubled marriage! Alex know all's going to end in the 3rd month, including his marriage. Then one man, who he met accidentally in the airport lounge, changes his thought process. Soon Alex is on a nerve raking path to save his plant. There are instances and dramatization of the problem faced in the plant and how Alex goes on to find solutions for all of these problems, and similar to a typical commercial movie, it all ends well!

But the lesson learnt is amazing. Some of the bits and pieces I gathered while reading the book

1.“Speed of the team is the speed of the weakest link”

2. Increased throughput does not mean increased inventory. Otherwise you will have to build more plants to store more inventory.

3. Increased efficiency does not mean increasing production. If that was the case, then all humans would have been replaced by Robots!

4. Feed the Bottlenecks. If they stay hungry, your plant is going to drain!

And many more to add to the list....So all the best and save the Plant!

Word Of Caution: Goal gets boring towards the end where the author is interviewed...So skip it :)

Whale Done

How to create Leadership and Create High Performance Organizations
How to express and direct your honest feelings ?
How NOT to Manipulate people you care ?

In someway there is a common thread running across these questions and unravels itself as you read the “Story” return by Ken. Yes its a story and its brilliantly narrated with incidence from the world around you......


But don't stop there . There are 3 key observations which when adopted leads to an “Empowerment” of your team , ““Empowerment” of your life n Family and Finally it makes a BIG difference to YOU as a person. Whale Done can be a classic if you read it as a story and a powerful tool if you consciously follow the directions given in the book


Seaworld is a place of whales. All jumping , fun-run and dancing to the perfect tune of the trainer. what makes this monster really obey (or I should say "follow trainers heart") , to perform in front of those 100's of audience? .....Thats the point which leads the book through out. Ken Blanchard fairs really well in narrating the moral and at the same time passing the message loud and clear . “If we can make Whales to follow a direction which entertains audience then we can as well direct our people , Our situation and Ourself to a near perfect world ! “ .


Author continuous to experiment what he learnt in Seaworld ,to be applied in the work place and in the family
Over his journey makes many more observations .One of the touching lines personally to me was an incident of a kid . The incident explains how re-direction helps to by-pass kids behavior and take it to a world of wisdom.



Finally , Ken re-iterates 3 definitive points through out .

1.Build Trust
2.Accentuate Positive
3.When mistakes occur , re-direct


Simple but yet makes lot of sense when adopted . So Whale Done Guys !!!!

Blue Ocean Strategy By Kim Chan (Book review)

If you think , you got the best strategy for your company to compete , think again.There is somebody who is Making the competition Irrelevant !!


Well this book is one of the best Management Strategy which has come from Harvard's kitty.
Kim has excellent talent of narration on how and what aspect of company is earning billions for the corporations.

He gives number of statistical and analytical tools to aid the company in its directions

There are numerous examples and pattern matching done from a huge inventory of corporations like Dell , IBM , Walmart to name a few

The book gives a startling revelation of what goes terribly wrong for the companies and how the competition has turned the the industry to red ocean where survival is the key


Kim compares competition of the industry to a red ocean where every body fights for a pie and bloody ocean sets in where most company drown.
and Hence he navigates the company to find an ocean where there is no competition and the Big pie is all lying to be explored and ate and he calls it Blue ocean. Blue because , there is nobody to fight and you are your own competitor !!!!



So in Summary

Book mainly talks about Competition and Value Creation.



1. Competition becomes irrelevant for a company when it swims in a blue ocean. Company then does not care for the bottom line but goes on to create "Value Innovation" for the customer
2. There is no "Great company nor Great Industry for ever " and corporation should continuously move to "Strategy Canvas" to create one more blue ocean


Completely off the track book which is an eye opener . So go and grab one !!!!

Freakonomic India !

I am happy to share that I became the proud father of an angel
She was born on Aug 16 2008 . It was indeed a happy day for me .

She became a meaning to our lives. Kids are always there to fill your heart n it was true in my case also
But its surprising to know not many were happy when they came to know it was a baby gal and that astonished me.

People tend to bias towards baby boy though they change their stand later. why so much buzz around boy's

Any reasons...not that I can think of except for 2 mostly likely reasons

1. Gals need umpteen attention for ever till they get married
2. They are harassed at every stage


and N why baby boy...well again 2 reasons for the same

1. They are little safe in their teens compared to gals
2. will take care of the parents when they are in death bed ( sorry to be harsh here)


Isn't it funny , people percieve the kids in different forms. Isn't it bad to pre-judice them and what is more surprising is , history tells that daughters have sacrificed more and always for their parents .There are movies , stories n incidents all around us which claim the same....Though all these are mostly agreed but there is more than just these ...


So why crave for Boy...Dig into little deeper and we would know why people still vouch for baby boyz...its not b'coz of the 2 reasons I told you earlier ...its only one and that truth is " Bein parents of a boy has less responsibility towards him (after he gets married) and his immediate family tree :) " . They are just too selfish to accept that !!!!

Lets be frank , we all dnt like more responsibility and commitments...Yes generations have changed and people dnt anymore distinguish boy or a gal . Economic gap between them has decreased and gals fair well or better than boyz everywhere and every body are aware of it.....

but then its a irony in our society , people tend to mean differently than what they talk ......

Kids are god and they are only how their parents perceive them... lets stop bein biased ....

India in 21st Century is still the same !!!!!